Haier not invincible in homeland China!
Wth
global sales of $12.8 billion, Haier, has become the world’s fourth largest home appliance maker. This global dream, however, seem to be hitting on the company’s local performances. Its market share in the Chinese refrigerator segment, for instance, fell to 25.6% in 2005 from 29.1% in 2004. The brand that was rocking the Chinese appliance market till a few years ago, is fighting to retain its market share from fierce domestic and international competition.
The irony is that Haier, the brand which is proving to be a headache for global giants like Whirlpool, GE and Electrolux on the international platform, is getting troubled by the same brands in China. After failing earlier, Whirlpool is back in action with its Chinese made appliances and a stronger distribution strategy. As if this was not enough, local Chinese brands are already troubling Haier by their competitive pricing strategies. Haier is facing a two-way assault in China.
The
major reason for Haier’s tripping in its homeland is attributed to its shifting focus on the global markets, be it in terms of marketing, sales or R&D. Brand Analyst Jagdeep Kapoor told 4Ps B&M, “Haier has been losing share in Chinese market because it lost focus in the local market and took the brand for granted… this is the biggest mistake they made.” As global giants are covering previous ground on Haier’s home turf, it’s time to return...
4Ps B&M research: Pallavi Srivastava
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
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Wth
global sales of $12.8 billion, Haier, has become the world’s fourth largest home appliance maker. This global dream, however, seem to be hitting on the company’s local performances. Its market share in the Chinese refrigerator segment, for instance, fell to 25.6% in 2005 from 29.1% in 2004. The brand that was rocking the Chinese appliance market till a few years ago, is fighting to retain its market share from fierce domestic and international competition.The irony is that Haier, the brand which is proving to be a headache for global giants like Whirlpool, GE and Electrolux on the international platform, is getting troubled by the same brands in China. After failing earlier, Whirlpool is back in action with its Chinese made appliances and a stronger distribution strategy. As if this was not enough, local Chinese brands are already troubling Haier by their competitive pricing strategies. Haier is facing a two-way assault in China.
The
major reason for Haier’s tripping in its homeland is attributed to its shifting focus on the global markets, be it in terms of marketing, sales or R&D. Brand Analyst Jagdeep Kapoor told 4Ps B&M, “Haier has been losing share in Chinese market because it lost focus in the local market and took the brand for granted… this is the biggest mistake they made.” As global giants are covering previous ground on Haier’s home turf, it’s time to return...4Ps B&M research: Pallavi Srivastava
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
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