The bugle’s been blown

IIPM, GURGAON

Music can save the world...
Where the morning news on 07/07/07 talked of how incredibly lucky the day was for marriages, by noon Live Earth conquered the air-waves across the world. “We’re making sure Live Earth is broadcasted in India, for it is the fastest growing economy and this could very well be an opportunity for the nation to lead the world,” said Yusef K. Robb, the representative from Live Earth. Apart from radio, even VH1 captured the event and spread the message about how climate change should be people’s foremost concern.

Scientists are warning us about how we’re losing plant and animal species, as the temperatures across the globe steadily rise. About how on just another hot day like today, we might witness sprawling urban areas get engulfed by the rising waves.

Al Gore, Kevin Wall and Cameron Diaz have been at the forefront of Live Earth, with 150 artists performing at the series of concerts that began in Australia and ended at the Copacabana beach in Rio de Janeiro. Elucidating ways of saving energy, the concerts witnessed dismal viewership on the telly, but interestingly, broke the previous record in streaming media on the net, with MSN delivering 30 million live and on-demand streams till two days after the shows. While Live Earth is now over, Al Gore’s three-year campaign on educating people about combatting climate change has only begun.

Edit Bureau: Anu Gulmohar

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review