Flipping Through fat facts

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And you thought that fat would bulge out!

A dangerous flaw that mostly goes unnoticed is fat; not on a stout body but the fat that lies hidden underneath the beanstalk figures. Those who always believed that devouring all the delicacies of the world without worrying about the calories was their birth right, weren’t being very considerate to themselves. Research clarifies that looking thin isn’t proof enough that you aren’t that fat, for it slowly accumulates around the body organs and doesn’t always show om the outside, in the form of huge love handles. “Many a times, different body symptoms, genetic compositions, heredity factors are responsible for the body type, but that doesn’t exempt thin people from the perils of a heart attack,” affirms Dr. S. M. Sachdeva, Sr. Consultant, VIMHANS.

A chubby one who fights fat each day and toils day and night to shed the extra pounds, becomes much healthier than the inactive yet skinny, who guiltlessly relish the most succulent snacks. A lifestyle, high on physical exercise, is crucial for strengthening the cardiovascular and respiratory system. “Eating the required calories and moderate exercise are essential for a healthy living. There are several factors at play and it is difficult to pinpoint only one thing. So even a small internal fat deposition can become serious if the person gets stressed out,” warns Dr. Sachdeva.

Once again, Murphy’s law comes to one’s mind, ‘If something can go wrong, it will. If anything simply can’t go wrong, it will not, anyway.’ For a change, the slim ones could do themselves good by exercising and eating right – are the lanky ones listening?!

Edit Bureau: Swati Hora

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Haier not invincible in homeland China!

Wth global sales of $12.8 billion, Haier, has become the world’s fourth largest home appliance maker. This global dream, however, seem to be hitting on the company’s local performances. Its market share in the Chinese refrigerator segment, for instance, fell to 25.6% in 2005 from 29.1% in 2004. The brand that was rocking the Chinese appliance market till a few years ago, is fighting to retain its market share from fierce domestic and international competition.

The irony is that Haier, the brand which is proving to be a headache for global giants like Whirlpool, GE and Electrolux on the international platform, is getting troubled by the same brands in China. After failing earlier, Whirlpool is back in action with its Chinese made appliances and a stronger distribution strategy. As if this was not enough, local Chinese brands are already troubling Haier by their competitive pricing strategies. Haier is facing a two-way assault in China.

The major reason for Haier’s tripping in its homeland is attributed to its shifting focus on the global markets, be it in terms of marketing, sales or R&D. Brand Analyst Jagdeep Kapoor told 4Ps B&M, “Haier has been losing share in Chinese market because it lost focus in the local market and took the brand for granted… this is the biggest mistake they made.” As global giants are covering previous ground on Haier’s home turf, it’s time to return...

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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