Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz
Brand: Alpenliebe
Agency: McCann
So you thought Kajol and the Croc display the ultimate creativity for Albenliebe? Well, think again. Their most attractive promos came in 2000-01 adding a tinge of wit, a pinch of humour and a whole lot of greed to the candy. Jee lalchaye raha na jaye positioned Alpenliebe both for kids as well as adults. In 2006, among sugar confectioneries, Alpenliebe emerged as the single largest brand in India. Howzzat for effectiveness?
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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