BERNARD ARNOLD - Defining luxury

IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA

BERNARD ARNOLD
Defining luxury
LVMH is one of the earliest brand that came to India and slowly, the brand has become a recognised brand among the Indian premium class. The credit should not be only given to the chairman and CEO Bernard Arnold because as far as my knowledge about LVMH goes, there is immense teamwork there. But yes, if the leader is not competent enough and fails to guide his team, then no team, especially in business, can grow. I think the Chairman knows how to identify the market and then make a proper team for that market. He identified India & China much before any other players did and then supported the markets with a good team.

Today LVMH has an edge over the other luxury brands. To speak about the future, we all know India is an emerging market for all luxury brand and the early movers will necessarily be the winners. In this parameter LVMH will be one of the few players which will able to make profits from India. This definitely means that Bernard Arnold has big plans for India and the way LVMH is expanding, at least one of its brands will be present in every city of India. I feel, Arnold and his team will have the maximum retail presence and maximum brands in Indian market. He has successfully integrated various famous classical brands into the LVMH umbrella and he knows the perfect time to introduce them in Asia Pacific. The success of LVMH will motivate other luxury companies to come to India and this in turn will help India shine in the century in context of luxury goods too.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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