Show your ‘DariyaDilli’!

Show your ‘DariyaDilli’!The marketing fraternity this fortnight was busy with events around children’s day. The country’s largest FM network Big 92.7 FM brought together ace designer Rohit Bal, children of MaxFort school to celebrate the Children’s day with the street children in Delhi. On the occasion, the radio station launched ‘DariyaDilli’ campaign with an aim to make Delhiites pledge and spread the warmth of Delhi to the street children by contributing woolen clothes. Designer Rohit Bal came forward to support the cause. Ashwin Padmanabhan, Station Head – BIG 92.7 FM Delhi said, “The campaign not only provides warm clothes to poor, but also reinforces the idea to the local populace to own and embrace the underprivileged.” Well, the initiative perfectly gels with Big FM’s philosophy of ‘Life Banao’.

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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...and the shakers

• The creative duties of the account of JM Financial – a comprehensive financial services group, which was hitherto handled by Grey Worldwide, has been bagged by Creativeland Asia following an account review done by the client.

• As part of a global alignment exercise, Swarovski’s Asia-Pacific media planning and buying account has been awarded to ZenithOptimedia India. The account, which was earlier being jointly handled by ZenithOptimedia and Havas Media’s MPG Group, is estimated to be worth Rs.5-10 crore and was assigned without any pitch. l JWT retained the creative duties of the prestigious account of Pizza Hut in a multi-agency pitch. JWT won against a host of full-service agencies including BBDO, O&M, Saatchi & Saatchi, et al. JWT has been handling the account, which is estimated to be worth Rs.15 crore, for over a decade now.

• In a multi-agency pitch, national carrier, Air India has shortlisted nine agencies viz. Dentsu, Everest Brand Solutions, Euro RSCG, Mudra, Lowe Lintas, Crayons, Grey India, DraftFCB+Ulka, and Saatchi & Saatchi for the final round of its creative pitch.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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