Show your ‘DariyaDilli’!

Show your ‘DariyaDilli’!The marketing fraternity this fortnight was busy with events around children’s day. The country’s largest FM network Big 92.7 FM brought together ace designer Rohit Bal, children of MaxFort school to celebrate the Children’s day with the street children in Delhi. On the occasion, the radio station launched ‘DariyaDilli’ campaign with an aim to make Delhiites pledge and spread the warmth of Delhi to the street children by contributing woolen clothes. Designer Rohit Bal came forward to support the cause. Ashwin Padmanabhan, Station Head – BIG 92.7 FM Delhi said, “The campaign not only provides warm clothes to poor, but also reinforces the idea to the local populace to own and embrace the underprivileged.” Well, the initiative perfectly gels with Big FM’s philosophy of ‘Life Banao’.

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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