IIPM Admission 2010

Tuesday, June 01, 2010

...and the shakers

• The creative duties of the account of JM Financial – a comprehensive financial services group, which was hitherto handled by Grey Worldwide, has been bagged by Creativeland Asia following an account review done by the client.

• As part of a global alignment exercise, Swarovski’s Asia-Pacific media planning and buying account has been awarded to ZenithOptimedia India. The account, which was earlier being jointly handled by ZenithOptimedia and Havas Media’s MPG Group, is estimated to be worth Rs.5-10 crore and was assigned without any pitch. l JWT retained the creative duties of the prestigious account of Pizza Hut in a multi-agency pitch. JWT won against a host of full-service agencies including BBDO, O&M, Saatchi & Saatchi, et al. JWT has been handling the account, which is estimated to be worth Rs.15 crore, for over a decade now.

• In a multi-agency pitch, national carrier, Air India has shortlisted nine agencies viz. Dentsu, Everest Brand Solutions, Euro RSCG, Mudra, Lowe Lintas, Crayons, Grey India, DraftFCB+Ulka, and Saatchi & Saatchi for the final round of its creative pitch.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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