Tea to follow coffee

Tea manufacturers are really in a sunny spirit with the year 2010. On the one hand, in the global market, according to Tea Board of India, tea exports have increased by more than 24 % in December, 2009 and such growth is extrapolated to continue in 2010 also. On the other hand, tea retailing in India is also showing a sunny spirit. And Indian Tea Association is gung ho to roll out exclusive tea retail stores. But can a tea café create a market when Coffee retailers (read Café Coffee Day) have hogged the limelight? Like ‘Passion - my cup of tea’, there are at least 25 regional exclusive tea retailing brands in this country and till now they have been thriving only in local markets. And most of them missed out big time in going to the national level. So can Indian tea brands create a national chain like CCD or Barista?”

Angshuman Paul

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Social Networking Sites have become advertising shops

Orkut’s facelift to save face…

The social networking war in india is intensifying with Google finally breaking its lull over the declining popularity of its social networking site, Orkut and doing a major revamp of its features. Orkut has built upon Google’s core strengths and has added usage of You Tube videos within the Orkut environment without opening new pages, faster upload and download of Picasa pictures. Also, for the first time, G-talk is embedded into Orkut. Apart from the major new additions, other supplementary features like video chat and video testimonials, automatic face detection and varied colours and fonts for text have also been made available. At a time when the second wave of social networking has picked up in India with the explosive growth of Facebook and dedicated work place sites like Twitter and LinkedIn, the name that once became synonymous with the college youth of the country is today struggling to maintain that same growth of new users as in its first two-three years of operations in India. With arch rival Facebook bringing newer features like games, content sharing and publishing analytics, (which make users analyse how many time a link has been shared and the number of comments), et al, the war is set to continue for years to come. This move will prompt rivals in the market to scurry for further additions to their websites as the game is entirely about providing more and more user-friendly services within the architecture of the same website. If you see Facebook and Twitter soon arriving with a host of new features, don’t be amazed because as long as social networking and web technology will keep evolving, the war will continue.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
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Show your ‘DariyaDilli’!

Show your ‘DariyaDilli’!The marketing fraternity this fortnight was busy with events around children’s day. The country’s largest FM network Big 92.7 FM brought together ace designer Rohit Bal, children of MaxFort school to celebrate the Children’s day with the street children in Delhi. On the occasion, the radio station launched ‘DariyaDilli’ campaign with an aim to make Delhiites pledge and spread the warmth of Delhi to the street children by contributing woolen clothes. Designer Rohit Bal came forward to support the cause. Ashwin Padmanabhan, Station Head – BIG 92.7 FM Delhi said, “The campaign not only provides warm clothes to poor, but also reinforces the idea to the local populace to own and embrace the underprivileged.” Well, the initiative perfectly gels with Big FM’s philosophy of ‘Life Banao’.

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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IIPM - Admission Procedure
IIPM, GURGAON
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IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
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...and the shakers

• The creative duties of the account of JM Financial – a comprehensive financial services group, which was hitherto handled by Grey Worldwide, has been bagged by Creativeland Asia following an account review done by the client.

• As part of a global alignment exercise, Swarovski’s Asia-Pacific media planning and buying account has been awarded to ZenithOptimedia India. The account, which was earlier being jointly handled by ZenithOptimedia and Havas Media’s MPG Group, is estimated to be worth Rs.5-10 crore and was assigned without any pitch. l JWT retained the creative duties of the prestigious account of Pizza Hut in a multi-agency pitch. JWT won against a host of full-service agencies including BBDO, O&M, Saatchi & Saatchi, et al. JWT has been handling the account, which is estimated to be worth Rs.15 crore, for over a decade now.

• In a multi-agency pitch, national carrier, Air India has shortlisted nine agencies viz. Dentsu, Everest Brand Solutions, Euro RSCG, Mudra, Lowe Lintas, Crayons, Grey India, DraftFCB+Ulka, and Saatchi & Saatchi for the final round of its creative pitch.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
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IIPM, GURGAON
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MOKSHA IN MELTDOWN

The Great Economic Slowdown

No other issue has dominated mind and media space in the last one year or so in the manner that the economic crisis has. Almost overnight, non-stop binge partying by Indian companies and consumers collapsed into visions of economic Armageddon, job losses, uncertainity about the future and worse. Real estate companies that were selling dreams faster than spiritual gurus suddenly found that the ground beneath their feet had crumbled. Export industries in far flung cities like Tirupur, Surat and Ludhiana found that export markets had vanished into thin air. Auto companies suddenly found that no one was interested in buying two wheelers, cars and trucks. So strong was the sense of gloom and doom that there was a virtual run on ICICI Bank, which was forced to loudly and vehemently protest that it was liquid and sound. And keeping – and getting – a job started proving damnably difficult. This was clearly a wake up call for millions of Indians. But it does appear at the moment that visions of apocalypse unveiled by the end of 2008 were perhaps a bit exaggerated. Sure, business is yet to completely recover and will perhaps never reach the mad boom days of 2006-2008. But there are unmistakable signs that the economy is back on track and that consumers are once again buying. Oops... did you actually ask whether the recession (sorry, slowdown) had any impact on electoral fortunes in the country? You must be joking!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
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IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
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Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri